Audi keen to be leader in Indian luxury market

The  New Audi is  launched on August 3rd 2012.  Audi A8 L sedan priced at Rs.1.075 crore  ex-showroom Maharashtra.

Michael Perschke (left), Head, Audi India, and Bollywood actor Abhishek Bachchan with the new customised Audi A8 4.2 TDI in Mumbai on Friday.

German luxury car maker Audi is on track to achieve its target of 8,000 unit sales in 2012 in India and, in fact, expects to beat it.

Speaking at the launch of Audi’s latest offering for India, the Audi A8 L 4.2 TDi, Michael Perschke, Head, Audi India, said, “We have always said we will be the leading luxury car manufacturer in India by 2015 and we now feel that could be achieved by 2014.

The Audi A8 L sedan launched on Friday has a 4.2 litre TDI V8 engine and is priced at Rs.1.075 crore (ex-showroom Maharashtra). It has an aluminium body and luxury interiors, assistance and safety systems, including optional night vision assistant and optional Bang & Olufsen sound system with rear seat entertainment.

The company expects to sell 400-450 units of A8 this year. “We will start assembling Q7 at end-2012 and we expect to sell a minimum of 1000-1500 units per annum. We will also start assembling the Q3 and have a pipeline of 2-3 more products over the next 18-24 months.”

Whic is very latest model car is coming to rule on Indian Roads.